Instani is a web design company based in Melbourne, Australia, providing quality
web design to a range of global clients across varied sectors of industry. Our team
boasts 10 years of web experience and fully understand the importance of unique,
relevant and targeted web design. Our experience has taught us that good web design
doesn’t just mean making a page look good, but also implementing design techniques
that convert highly, bringing a business consistent sales and loyalty. We work ardently
with businesses to achieve aesthetically pleasing, user friendly and customer luring
websites.
Why Design Is So Important
There are billions of websites out there all competing for business in their own
sector. A website is the spokesperson of an organisation, the silent front man of
your business, and in the modern day the first thing a client or customer sees when
researching a business or conducting a transaction is the website. Your website
is a visual representation of all aspects of your organisation and needs to convey
your ‘core story’ to the user. From the logo to the colour scheme to
the content, every part of your website needs to consolidate into a powerfully positive
message to your intended audience. If the design is inappropriate and misrepresents
the values and intention of a company, business will suffer and the website will
fail to fulfil the potential of the company.
How We Can Help
Our designers based in Australia, tailor each website to the specific requirements
of an organisation. We avoid generic web design because we know from experience
that every business is unique in its approach and every industry operates under
different dynamics. We work with you to design a website that connects with your
target audience in the way you require. We deliver compelling web page design with
high-level site navigation to maximise your online potential.
Why You Need a Content Management System
Historically, updating a website was a long process. You had to contact the design
company, request your changes and wait for them to update the content to a static
page. A static page is a page that can’t be manipulated unless you understand
web development and coding. This is particularly frustrating if you need to be reactive
to your market and want to conduct business quickly. In the modern day we have the
luxury of a Content Management System, or CMS as it is commonly referred to. A CMS
website gives your business the ability to remain present in your market, to update
content, text and media, at any time. Having a Content Management Solution gives
you instant control over your Customer Relationship Management (CRM), allowing you
to send emails, carry out site analysis and manage finances. A Content Management
Solution not only provides your business with flexibility, but also saves you money
on consistently outsourcing updates.
Your Own Customised CMS Website
At Instani we provide a range of professional CMS website solutions tailored to
the specific needs of your business throughout Australia. We customise front-end
website design using your corporate identity and set up a user-friendly Content
Management System dashboard so that you and your staff can operate the website independently
on a daily basis. Whether you are a small ecommerce company or a medium sized enterprise
based in Australia, we have a CMS solution to improve your efficiency and effectiveness
online.
What is Ecommerce?
Ecommerce quite literally means conducting business transactions on the web. The
word specifically refers to a website that offers products and services which can
be paid for over the Internet via a shopping cart solution. Comprehensive ecommerce
development however, includes website design and development, CMS implementation,
Search Engine Optimisation, web analytics and marketing and promotion strategy.
Not all websites fall under the ecommerce bracket because many websites exist solely
as information portals or promotional platforms.
Developing Your Ecommerce Website
To operate a successful ecommerce website in Australia, you will need a facility
capable of enticing consumers towards your product base, securely conducting your
financial transactions via a shopping cart solution and managing your customer relations.
You will also need access to site analytics and the ability to update content and
media whenever you please. If you employ a team you may require permissions based
access to specific areas of the site. This can be easily managed through the CMS
aspect of your ecommerce website.
Instani Ecommerce Solution for Australia
At Instani we are passionate about making businesses successful online. We don’t
just measure our success on the technology we are capable of using or the functionalities
we implement, we measure our success on your success, which means a high ROI, high
rates of traffic and a consistently high revenue stream. We build you a fully comprehensive
ecommerce solution for your business. We tailor make a solution best suited to the
requirements of your business. We provide:
• High level website usability and design
• Secure shopping cart program
• User friendly category and product structure
• Easy to use analytics to track user behaviour and conversions
• Fully integrated CMS
• Search Engine Friendly site functionality
According to research, 80% of ecommerce websites are under developed for the purpose
of successful ecommerce and under optimised for the purpose of ranking highly within
the search engines. At Instani we optimise your site to ensure you achieve high
conversion rates, solid search engine visibility and high level user popularity.
What is SEO?
Search Engine Optimisation is the art of achieving a high level of visibility within
the Search Engine Results Pages (SERPs). Google, Bing and other search engine providers
use complex algorithms to determine where website pages should be displayed when
a user conducts a search. An SEO expert knows how to manipulate a website to be
favoured by the search engines in relation to a specific industry and product. This
is done through the use of on-page and off-page SEO techniques. On-page techniques
include the strategizing of targeted keywords, meta-data, anchor text and other
on-page disciplines. Off-page techniques include the strategizing of back-linking,
social networking, article marketing and a range of promotional activities. All
SEO techniques are implemented with one common intention, to help drive more traffic
to a website and gain higher search engine rankings.
Why Do I Need An SEO Expert?
Without a professional SEO company based in Australia, a website will simply fail
to perform, and the majority of websites never reach their potential because of
poor SEO. The Internet is a sea of websites competing for attention and business,
and this makes hiring an SEO company vital to achieving high visibility and popularity.
Without good SEO, potential customers will not stumble across your site as they
might stumble across a shop in the high street. You could have the best product
in the world at the most affordable price, yet if people can’t find your website
then you cannot expect to make sales. Hiring an SEO company in Australia needs to
be a consideration from the outset of a website build. It should be considered in
not just the content and external marketing, but also within the design and layout
of the site.
Instani SEO Service in Australia
We have working as an online business development and SEO company for over 10 years.
This experience has granted us comprehensive knowledge of the search engine optimisation
process and the way in which search engines work. We pride ourselves on keeping
consistently up to date with evolving search engine algorithm changes that affect
the way websites are ranked. When designing and developing client websites we consider
SEO at all times. Our mission is for you to be the proud owner of a high-ranking
website, and whilst we know this doesn’t happen overnight, we implement all
the necessary techniques for your website to grow and flourish. As you will quickly
become aware, SEO is an on-going process and something that cannot be neglected;
if it is, rankings will slip. With this in mind, we offer our clients on-going SEO
support to ensure your site remains relevant and visible.
